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| TAJUK BUKU |
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Customer Relationship Management | |
| NAMA PENULIS |
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Ed Peelen |
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| NAMA PENERBIT |
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Pearson Education Limited | |
| NO. ISBN |
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0-273-68177-X | |
| STATUS BUKU |
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Simpanan | |
| EDISI(TAHUN) |
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2005 | |
| SINOPSIS BUKU |
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This Book Is The First Comprehensive Academic Text In English To Cover The Entire Scope Of CRM From A Marketing Management Angle. It Addresses The Strategic, Organisational, Commercial And Technological Aspects Of CRM. It Also Discusses Buyer-seller Relations From A Social Psychology Perspective. | |
| JENIS BUKU |
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Pinjaman | |
| KUANTITI BUKU |
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1 | |
| KATEGORI |
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[650] - Pengurusan & Perhubungan Awam (management & Public Relations) | |
| STATUS SEMASA |
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Belum dipinjam | |