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| TAJUK BUKU |
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Tourism Marketing Malaysia | |
| NAMA PENULIS |
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| NAMA PENERBIT |
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University Publication Centre (UPENA) | |
| NO. ISBN |
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978-967-363-093 | |
| STATUS BUKU |
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Simpanan | |
| EDISI(TAHUN) |
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2010 | |
| SINOPSIS BUKU |
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This Book Focuses Solely On Tourism Marketing And Issues Related To The Industry.Travel And Marketing Have Been Two Of The Most Important Concepts In The History Of Mankind.Because Of Their Increasingly Rapid Pace Of Change The Bedrock Principles Of These Disciplines Are Concurrently Undergoing Constant Analysis And Modification.Historically ,marketing Theory Initiallty Focused Almost Exclusively On Selling.From A Theoretical Standpoint,marketing Is Amazingly Still In A Vigorous Growth Stage.Each Year Brings Groundbreaking Research That Challenges Previous Assumptions.Additionally, The Quality Of Marketing And Strategic Research Has Vastly Improved Over The Past Several Decades.However ,because Of The Human Need To Explain And The Natural Evolution Of Free Markets,there Will Always Be A Need To Improve Upon Existing Concepts And Theories.Thus ,this Book Is Indispensable For Tourism Marketing Academics And Students Analyzing Current Malaysian Tourism Marketing Trends. | |
| JENIS BUKU |
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Pinjaman | |
| KUANTITI BUKU |
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1 | |
| KATEGORI |
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[330] - Sains kemasyarakatan Ekonomi / Pelancongan (Social sciences in Economic) | |
| STATUS SEMASA |
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Belum dipinjam | |